I have focused on delivering mission-critical outcomes for decades via the thoughtful management of integrated, strategic communications programs and advocacy initiatives that lead to lasting results. Now I’ve established Mancuso Communications Strategies to offer a wide range of cross-discipline communications services tailored to drive mission-critical outcomes, including the following:
- Analyst Relations
- Coalition Development
- Community Relations
- Crisis Management
- Donor Communications
- Event Promotion
- Federal, State and Municipal Communications
- Grassroots Mobilization
- Issues Management
- Legislative and Regulatory Advocacy
- Media Relations
- Media Training
- Newsletter Development
- Opposition and Opinion Research
- Public Affairs
- Public Relations
- Reputation Management
- Social Media
- Stakeholder Engagement Programs
- Whitepaper Development
Educate. Advocate. Collaborate. Win
Influence is a process, and you likely don’t have the time or resources to trial new methods for achieving your strategic objectives. That’s why Mancuso Communications Strategies offers a proven, best-practices methodology that integrates policy and communication to drive clients toward achieving mission-critical outcomes based on a disciplined, structured process:
Educate—If you want to achieve a long-term lasting affect—whether in influencing policy or gaining market acceptance—you need to inform your audiences about the issues involved so they can make knowledgeable decisions. Presenting both sides of an issue is crucial, and earning trust and acknowledgement as an informed and honest broker of valuable information positions clients for major breakthroughs in achieving strategic goals.
Advocate—Once you’ve educated your audiences you’ve built the foundation for advancing your position. By now, you’re credibility is established and you won’t be viewed as just pushing propaganda out the door but as forcefully presenting an authoritative and credible viewpoint that brings appreciable benefits to your audiences.
Collaborate—Integrating your strategic objectives with those of your critical audiences is crucial to winning them over and achieving powerful, long-term relationships, effectively doubling your marketing and public relations power.
Win—Whether you’re trying to build market share or get legislation passed, winning happens when you have successfully informed others to the point they are willing and able to advocate for you as they would for themselves, extending your reach and your influence.